Table of Contents
OCTOBER 1999

- Inside Corner
Among the never-ending chain of upgrades at the Westin Innisbrook
Resort (since Starwood Hotels took it over), perhaps the most
comforting is the new "heavenly" bed being installed in 1,000
rooms. And, by the way, Westin's research shows that most travelers
say "great sleep beats great sex." The repercussions of the
Florida Progress Corp. sellout to Carolina Power & Light Co.
keep multiplying. Manatee County keeps Tropicana after all.
And here's an ad agency with a three-pronged, group approach
to marketing and branding.
- Leads & Deals
Joy deLanglade has joined Criswell Blizzard & Blouin Architects
Inc., St. Petersburg, as an interior designer. Outboard Marine
Corp, Waukegan, Ill., appointed Kim Bors president of the firm's
Chris Craft operation in Manatee County. Thomas Gola has been
named manager of real estate for the Tampa Port Authority. And
in Venice, Richard Bradway has been named director of sales
for Charleston Place, a condo development planned by Coldwell
Banker Residential Real Estate Inc.
- Top of the Leads & Deals
The following are samples from this month's Focus Map and Leads
listings. For the complete list (new each month), see the current
issue of the Maddux Report. For a sample copy or subscription,
call Nancy Howe at 727/823-4394, Ext. 300, or E-mail her at
the address listed at the bottom of this section.
- Guest Column
St. Petersburg author and sports fan Bob Andelman can't believe
what he's not seeing from the Devil Rays in their quest to boost
attendance. He sits Vince Naimoli down for a refresher course
in Marketing 101.
- Growth Strategies
When the engineers at Tampa's HSA Engineers & Scientists answer
the phone, they usually hear the sort of bad news that feeds
the firm's very attractive bottom line. That's because founder
Nick Albergo has made a speciality of cleaning hazardous waste
sites of explosives, agrichemicals, solvents and heavy metals.
- Technology & Telecommunications
What do you do with a failed shopping mall? In Tampa, they've
hot-wired the old East Lake Mall and made it into a high-tech
dreamscape. Netp@rk.tampabay will be the largest office complex
in the area, with more than a million square feet of space,
an "electronic village" set for the 21st Century.

- They Grow Bugs Don't They?
A decade ago, biotech firms were as hot as dot-com companies
are today. Then interest waned and the industry fell on hard
times. But it didn't go away. In fact, the Tampa Bay area leads
the state in patents granted and assigned in the industry. Small
firms work away to battle staph infection, nicotine addition,
diabetes. In Sarasota, a mainstay in the industry is Environmental
Biotech Inc., which produced grease-eating bacteria.
by Bridget McCrea

- Turning Up the Volume
As the Suncoast Parkway threads its way into the county, Hernando's
economy is taking off.
by Melissa Wells
- No
Soft Spots
Corporate
growth, speculative building and entertainment complexes highlight
expantions.
by Mellisa Wells

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