Trend Spotting

Melissa Wells • mwells1104@charter.net

Maddux Business Report

KATIE DUMALA is a CPA and vice president of marketing services at Tech Data Corporation, where she’s worked for 10 years.

She sees two big technology trends. The first – an expansion of wireless services beyond the typical Wi-Fi zone. “Indoor wireless continues,” she says, “but where the wireless opportunity is growing is in citywide services and as a solution for college and corporate campuses. It’s not just about sitting out in the park with your laptop anymore.”

An example, she says, is municipalities using wireless remote meter reading (not people) through a citywide IT deployment.

“And Voice over Internet Protocol (the transmission of voice through Internet services), across city-owned networks and wireless, provides better communications for first responders,” Dumala says. “There’s a lot of technology being built around fire departments, police departments and paramedics to enhance communications between them and hospitals.”

The second trend: Remote management of IT. “It’s also called remote managed services,” says Dumala. “A lot of our resellers are getting into this. They manage their customer’s data centers from a remote location and are able to fix most problems remotely. They manage software updates, security software and networking components off site. Somebody can keep your system running when you can’t be on site.”

Can You Hear Me Now, SpongeBob?

Maddux Business Report

Imagine watching SpongeBob SquarePants jump around his hometown of Bikini Bottom on your mobile phone. Or maybe you’d prefer the latest news on MSNBC. You can do either with V CAST Mobile TV, a new service rolled out in our market by Tampa’s Verizon Wireless. Channels include ESPN, MTV, Fox, NBC, CBS, Comedy Central and Nickelodeon.

“This is real broadcast TV, not prepackaged clips,” says Chuck Hamby, spokesperson for Verizon Wireless (www.verizonwireless.com). “Right now there are 10 channels; we’ll get to 30 eventually. It has a guide. It’s almost like having a satellite TV on your phone.”

Hamby says customer response is good. “Once they see it, they overcome the perception of what TV on a cell phone used to be. It was slow and jerky. When they see it, they love it. They like that it’s mobile and goes where they go.”

The service comes as part of a $20-per-month package that also provides unlimited video and music downloads, and is part of the firm’s $178-million investment in the Florida market in 2007. “We anticipate maintaining that level of network investment in 2008,” Hamby says, which includes opening four more retail stores in the region.

Surefire Clarifire

Jane Mason, an attorney turned technology wiz, is striking gold with her latest software package called Clarifire. Her company, eMASON, provides the Webbased business process application to the financial services industry. Clients include Bank of America and United Mortgage.

“This is not function-specific software,” says CEO Mason. “My vision is managing business processes where a company’s managers can create process automation without the help of an IT department. Financial services companies are under scrutiny and they need process automation for the delivery of services to borrowers.”

The software was featured on DSNews.com in March for its utility to mortgage firms dealing with defaults. When contact is made with a borrower, Clarifire provides the lender all the details needed to resolve issues, such as whether the property is in foreclosure or if a tax deed sale is pending.

“Our software reduces their costs of doing business while helping to manage and mitigate risk,” Mason says. “It also reduces the cycle time to help borrowers because what the lenders need to know is at their fingertips.” The 35-employee company (www.emason.biz) recently expanded its Clearwater headquarters and plans to grow to 50 employees by June, Mason says.

Online M&S

Embry-Riddle Aeronautical University in Daytona Beach launched into “M&S” with its “Introduction to Modeling and Simulation” course now available online. It’s the first of six courses leading to an Embry-Riddle (www.erau.edu) non-credit certificate. The courses cover the operation, engineering, research, manufacturing, marketing and management of modern aircraft and the systems that support them.

The program was developed with McLean, VA-based Alion Science and Technology, which has 70 years of R&D and engineering experience in M&S.

“This is an important topic, especially within the Department of Defense,” says Al Astbury, Embry-Riddle’s program manager for the office of professional education. “We see this introductory course as a good opportunity to familiarize military and business-oriented professionals with basic terms and concepts related to modeling and simulation.”

The course has an open enrollment that students can complete at their own pace.

Job in the Air?

Considering switching careers? Between the two major airports in Tampa and Orlando, there are some 187 job openings for aviation technicians. And many more such professionals are soon to retire. Traviss Career Center (www.traviss.edu) in Lakeland is aware of the challenge to the industry and has added a program to address the need.

“There are not enough training spots across the state for new people to fill these positions as they become available,” says Alan Harrell, assistant director of curriculum.

The program was started with a Succeed Grant from the State of Florida. Opened in 1968 as Polk Vocational Technical Center, Traviss Career Center now offers training in 35 specialties and has an enrollment of 450 adult and high school students.

Tech Bytes

Tampa’s RedVector.com Inc. was approved by the American Institute of Certified Planners as a registered provider of courses on topics such as wetlands, fair housing, geographic information systems and hazard mitigation … Dunedin-based ISM International Inc. (www.isml.us) acquired GotchaGPS Surveillance Systems for its technology that enhances homeland security surveillance … Clearwater’s Tech Data (www.techdata.com) entered into a distribution agreement with Fujitsu Computer Systems Corp. to expand availability of Fujitsu servers … EpicTide in St. Petersburg has changed its name to FairWarning Inc. (www.fairwarningaudit.com).

Send tips, information and news releases related to technology to Melissa Wells at MADDUX BUSINESS REPORT, P.O. Box 202, St. Petersburg, FL 33731. Or by email: mwells@maddux.com


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