The Power of Solar

by Catherine Russo • catcobb@tampabay.rr.com

BRADENTON'S SOLAR DIRECT (www.solardirect.com) is designing a solar water heating (SWH) system for the U.S. embassy in Nigeria. Dale Gulden, CEO of Solar Direct, says: "Electricity is a precious resource in almost all West African countries, where blackouts are routine."

Solar Direct's initial focus in 1986 was NASA-developed heat-pipe technology and geothermal heating/cooling systems. It now sells 350 solar energy products and pool heating systems. The consumer migration to the Internet allowed Solar Direct to create in 1996 its online source for renewable, energy-efficient products that Gulden says has grown to include over 30,000 customers with 1,000 visitors per day. "In a little over a year and a half, we have grown from $1 million to $3 million in revenue. In 2004 alone, our revenues grew 160 percent," he says. Employees have also grown from four to 17.

Workers' Comp, Soup to Nuts

Tampa's PMSI-Tmesys rolled out a Web portal reporting service providing instant reporting capabilities. The service allows for easy downloads in many formats. PMSI (www.pmsionline.com) provides comprehensive workers' comp services such as medications, medical equipment and supplies, including for catastrophic accidents. Clients, however, are insurance companies, self-insured and third-party providers. Deborah Carr, marketing manager, says clients now have anytime-account access, instead of a mailed monthly statement. "We believe this puts us in a more competitive position," says Carr. "It expedites the information and helps clients with cost containment."

Founded in Tampa in 1976 by Stan Harrell, PMSI now employs more than 700 at three local locations. For more than a decade the company has been owned by PA-based AmerisourceBergen, a Fortune 25 wholesale pharmacy distributor.

Carr says that technology is at the forefront of PMSI's business. "Almost everything we do is technologically driven. It has to be if we want to stay in the game."

Voxeo's Kudos

Orlando's Voxeo (www.voxeo.com) is buzzing. It was included in the 2005 Pulver 100 list, which features private companies in the communications sector with substantial real-world deployments and significant growth rates. Voxeo's products make it easy to create, deploy and maintain the widest variety of telephony applications, such as automated prompting, multi-language voice recognition and text-to-voice synthesis, call conferencing, call recording, call center integration and voice/Web application integration.

Voxeo teamed up with Skype (www.skype.com), an Internet communications company that popularized free Internet phone calls. The partnership will connect Skype callers' credit accounts to enhanced voice services running on Voxeo's platforms. Jonathan Taylor, CEO of Voxeo, says the combination will enable new kinds of voice services. "These are without the limitations and concessions that come with traditional telecom companies."

Quick Scans

Longboat Key's LaserSoft (www.silverfast.com) rolled out an expanded version of its SilverFast scanning software. Marketing manager Darren Vena says the improvements allow more powerful editing tools for users and meet today's most demanding scanning and imaging requirements. "This strengthens our competitive advantage in the marketplace."

As scanning and digital technology burgeoned, so did LaserSoft, founded in 1986 by German physicist Karl-Heinz Zahorsky, now president. While headquarters remain in Kiel, Germany, the company has a growing presence in North America (since 1997) through its Longboat Key offices. Vena says the Florida location supports sales and technology in the Americas, and Kiel supports the rest of the world.

Its customers are a 'who's who' in the digital marketplace: Products are bundled with those from Canon, Epson, HP, Microtek and others. "We are truly a global product," Vena says. "SilverFast is regarded as the standard software for scanners and digital cameras."

Tech FYI

Tampa's Hybrid Fuel Systems (www.hybridfuelsystems.com) completed Phase I of the Dallas County School System bus fleet conversion project … Gainesville's Quick-Med Technologies (www.quickmedtech.com) has developed a new generation of its technology that can be permanently bonded to materials to create advanced wound dressings. It is effective against strains of bacteria that have become resistant to common antibiotics … Bradenton's GE Security (www.gesecurity.com) introduced its new Itemiser FX, the first direct-transfer, trace-detection instrument that can identify explosives and narcotics from a simple finger touch.

Send tips, information and news releases related to technology to Melissa Wells at MADDUX BUSINESS REPORT, P.O. Box 202, St. Petersburg, FL 33731. Or by email: mwells@maddux.com


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