Watch out, eBay

by Catherine Russo • catcobb@aol.com

CLEARWATER'S BIDVILLE (www.bidville.com), an online auction site competing with eBay, recently completed a $2.5-million preferred stock issue. Barbara Pontello, VP marketing and business development, says the cash is earmarked for marketing to increase awareness about its site. "While eBay is a competitor, we are focusing on a market space they are vacating - that of person-to-person auctions." eBay has roughly 147-million registered users and 60-million listings. Pontello says the 12- employee Bidville has nearly 1-million members (up from 71,000 in 2004), and 3.2-million items listed daily. "Many people will be surprised to learn that we have the second-largest auction site with this total representing more than double the combined auction items listed on Amazon, Yahoo and Overstock."

With 200+ auction sites out there, she says, "We distinguish ourselves in several ways." The first is pricing structure because Bidville does not charge to list an item, which can translate into substantial profit margins for sellers. The second is personalized attention to members with live 24-hour service.

Milking the Cash Cow

Are Florida's major universities becoming cash cows? Investments in the state universities' technologies were $2.4- billion in 2004, up $40 million over 2003, according to the Technology Transfer Office at Florida State University. Invention disclosures, patents, agreements, licenses and license dollars were all also up year over year. George Gordon, president of the Tampa Bay Technology Forum (www.tbtf.org) and chairman and CEO of Tampa's Enporion (www.enporion.com), sees no reason this growth cannot continue. "There is definitely still room for improvement," he says. More communication between business and research communities is necessary, and the state needs to lure more large companies.

Five constituencies, says Gordon, need to network for such growth to continue - research universities, government and economic development leaders, entrepreneurs, tech companies and sources of capital. "We can foster what I call a 'tech ecosystem.' Ideally, these people will be networked and very passionate about making the Tampa Bay region - and the state - a place where technology can thrive."

Just Checking

In Sarasota's Teltronics (www.teltronics.com) was recently selected by New Jersey's Waterford/Wedgwood USA to supply the crystal company with its OmniWorks software for its customer contact center's needs. OmniWorks allows remote agents connecting over the Internet to operate as if they were in the call center.

Teltronics, a 35-year-old company with 227 employees in the U.S. and the U.K., also manufactures telephone switching systems and software for private industry, government and 911 public safety communications centers. It manufactures products for itself and companies such as Honeywell, Harris, ATK and Windermere. CEO Ewen Cameron says it also sells alarm management systems to Verizon, SBC, Bell South and others.

Big 4

Cyberstates 2005: A State-by-State Overview of the High-Technology Industry - a new analytical report released by the American Electronics Association (www.aeanet.org) - says Florida remained the fourthlargest state by technology employment (based on the latest 2003 data). The state employs more than 270,000 high-tech workers with an average wage of $53,666, or 70 percent higher than the state's average private sector wage. Maryann Fiala, executive director of AeA's Florida Council, says in a press release that high-tech exports in Florida grew by 18 percent in 2004 for a total of $9.4 billion. "This export growth foreshadows a turnaround in Florida's technology industry."

Tech FYI

Advertising Age chose Tampa's Bayshore Solutions (www.bayshoresolutions.com) as one of its 2005 Top US Interactive Agencies for the third consecutive year. Bayshore was the highest-ranked in Florida and among the top three in the South. COO Doug Pace was nominated by Consulting Magazine as one of the country's most influential consultants ... Glacier Tek (www.coolvest.com) of Melbourne introduced its next generation RPCM™ Cool Vest™ using patent-pending technology that is completely biodegradable and free of hazardous chemicals … Lockheed Martin Aeronautics chose Clearwater's Smiths Aerospace (www.smiths-aerospace.com) to participate in a first phase testing the F-35 JSF program.

Send tips, information and news releases related to technology to Melissa Wells at MADDUX BUSINESS REPORT, P.O. Box 202, St. Petersburg, FL 33731. Or by email: mwells@maddux.com


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