Selective
Growth
by
Bridget McCrea
Port Manatee and some key companies
continue to expand,despite this cautious
business environment.
|
|
| A
GROWING CONCERN. Steve Knopik, president at Bealls
Inc., is adding 450 employees over the next few years
to the retailers Bradenton operations. |
That whiff
of expansion smells sweet these days to Manatee County officials
and business leaders. Many companies this past year have tightened
purse strings, laid off employees and curtailed capital investments.
So the few relocations and expansions under way offer a healthy
antidote to a slow economy.
The activity
is diverse. It includes the 175,000-square-foot expansion
of distribution space for longtime corporate citizen Bealls
Inc.; a $41-million expansion pro gram at Port Manatee; Lakewood
Ranchs newest corporate and residential additions; and
Chris-Craft Corporations new line of boats and commitment
to add 100 employees.
During
a year that found the average company struggling under a nationwide
downturn, Nancy Engel acknowledges that the countys
business relocation and expansion activity was not on par
with prior years. The executive director of the Manatee Economic
Development Council of the Manatee Chamber of Commerce blames
it on the
overall economic slump.
While
many companies seem committed to adding new employees
as business improves, one of the countys major employers
has been cutting back over the last few years, particularly
in its information technology department something
no Florida economic development official wants to hear. Tropicana
Products has sliced its information technology department
by 80 jobs over three years, reducing its local IT staff to
40. We certainly didnt have the number of jobs
created that we would have liked, and things were definitely
slower than in years past, says Engel. But considering
the national economy, we didnt have a bad year.
One Manatee
company that is looking to
hire at least 450 new employees in the next
few years is Bealls Inc., parent company of
Bealls Department Stores Inc., Bealls Outlet
Stores Inc. and MyGiftCottage.com Inc. The
company has made $6.8 million in capital
investments to its Bradenton headquarters
facilities since January 2001 and is currently
undergoing a 175,000-square-foot expansion
of its local distribution center. When finished
in August, the 425,000-square-foot facility
will be the base for distributing products to
stores throughout the southeastern U.S.,
Texas and Arizona.
Weve
been on an aggressive growth track
with our outlet stores and moderate growth
with our department stores, says Steve
Knopik, the firms president. As of July 2002
we opened 78 net new stores and plan to
open 60 outlets and four new department
stores in 2003. Chances are we could move
beyond that number for outlet stores. Our
customers have responded very well to our
value prices.
The company,
with 1,600 employees locally,
began operations in 1915 as a dry goods
store in Bradenton. It has since grown to 461
store sites in states across the Sun Belt from
Florida to California and annual sales projected
at $825 million for 2003.
Knopik,
says the countys business-friendly environment is what
has kept the firm
headquartered there since 1915. The economic
development environment here has
been exceptional over the last couple of
decades, says Knopik. They truly understand the
importance of business growth to
enhancements in the quality of life in the
community, and have been supportive of
business and especially supportive of us.
When
we built our first distribution center
in 1984, the county helped us with an industrial
revenue bond, which gave us the
courage to take on long-term debt for the first
time in our companys history, Knopik says.
And this is a wonderful community from the
standpoint of amenities. The quality of life
here is good and the beaches are beautiful.
Of particular
interest to Knopik was a
willingness to invest in a reservoir as a water
source. That, he says, has allowed Manatee
to sustain growth without having to wrangle
with the typical water infrastructure problems
that plague other Florida counties.
Were
not like some counties that are
fighting and struggling over water, says
Knopik, who does see traffic congestion as a
potential problem for the county, if its not
handled properly. I
think transportation dollars
are going to
become increasingly
more scarce in the
future as our state deals
with its other budgetary
issues, but I do think
the county has established
decent priorities
for how it spends its
transportation dollars.
Calling
Manatees business landscape a pretty darn good
blend of businesses, Knopik says the mix that ranges
from the very large Tropicana to the countys agricultural-based
firms to a plethora of small businesses is a clear sign that
the county is
doing something right to be
able to keep all of those various
interests happy here.
Knopik,
who has been with Bealls since 1984, says the quality
of life that Manatee provides his own family and those of
his employees also goes a long way. Its a great
community to live in and raise kids in, says Knopik,
which is a real plus when it comes to attracting, for
example, apparel buyers from New York who come here and think
this is paradise compared to where theyve come from.
Appreciation
of that quality lifestyle is one the byproducts of another
longtime member of Manatees business community. Chris-Craft
Corporation (www.chriscraft.com), the nations oldest
boat manufacturer, is expanding its facility to produce a
new line of yachts ranging from 40 to 60 feet. This means
an estimated $10-million capital investment for factory equipment
and the addition of 100 employees for an astounding resurgence
of the firm that nearly closed its doors for good a few years
ago. But new ownership has meant the implementation of innovative
strategies that are leading to the companys current
expansion. Theyre up to 200 employees, Engel
says.
County
Incentives
Chris-Craft has earned the Qualified Target
Industry tax refund from the governors
Office of Tourism, Trade and Economic
Development, providing $600,000 in rebates
on state levies over four years. Manatee
County has agreed to pay 20 percent of that
cost.
Several
companies have taken advantage of the countys Rapid
Response program in order to develop new facilities. Reflections
Glass & Mirror has built a new $2.5-million, 24,000-square-foot
manufacturing facility and will add 70 jobs; John A. Kennedy
& Associates, fire and explosion investigators, is developing
a $1-million, 9,700-square-foot building in University Park
of Commerce. Group Four LLC, a motor racing engineering and
sales firm, is building a $1.1-million, 19,100-square-foot
distribution center.

The Rapid
Response program facilitates the
permitting process for the construction of
new buildings. This program is 13 or 14
years old now, says Engel. Companies were
telling us that it was hard to get permits and
that was a major issue for them. We went to
the county and asked how to work through
this. Out of that came this program. Weve
refined it as the years have gone along.
Reflections
Glass & Mirrors recently moved from Sarasota County into
its new 24,000- square-foot building in Bradenton. With 54
employees and plans to expand to 70 in the upcoming months,
the company fabricates and distributes bathroom shower enclosures,
doors, mirrors and other glass products to general contractors
throughout Southwest
Florida.
According
to David Fleeman, company president, Reflections Glass &
Mirrors moved because it needed to increase its showroom presence
and pump up retail sales. The company found what it needed
just off of U.S. 301.
|
Professional
Athletes at Play
 |
| CHANGE
MANAGER Ted Meekma, co-director at IMG Academies
in Bradenton, has been helping the training facility
grow since 1978. |
On
any given day, a lucky local might get a glimpse of
Andre Agassi, Anna Kournikova or Serena Williams out
browsing in the areas shopping
venues, buying food in a local grocery store or even
out for a morning jog.
Credit IMG Academies with bringing them here. The company
ranks as
the worlds largest and most successful network
of multi-sport training
facilities. In 1978, Nick Bollettieri founded
the Nick Bollettieri Tennis Academy, a full-time tennis
boarding school in Bradenton.
In September 1987, Bob Kain and
International Management Group (now
known simply as IMG) acquired the academy
Headquartered
on a 190-acre campus in Bradenton, IMG Academies attracts
athletes from more than 70 countries, including tennis
stars Andre Agassi, Monica Seles, Anna Kournikova, and
Serena and Venus Williams; professional baseball players
Derek Jeter and Scott Williamson; NFL players Tim Couch
and Chad Pennington; and soccer teams like the Tampa
Bay Mutiny and San Jose Earthquakes.
Known
for its innovative approach to the technical, tactical,
physical, mental and nutritional elements of amateur
and pro-fessional athletic training, IMGs environment
is geared toward producing well-educated athletes who
thrive under the pressures of competition. We
have people coming from all over the world, either for
themselves or for their kids to train here, says
Nancy Engel, executive director of the Manatee Economic
Development Council of the Manatee Chamber of Commerce.
Theyre also set up to host corporate conferences,
which makes the complex a very unique addition to Manatee
County.
Ted
Meekma, co-director at IMG Academies, has been with
the company since 1978. Over the last 25 years, Meekma
says the facility has grown right along with Manatee,
and today employs 250 persons. In the last 10 years,
a significant number of IMGs full-time students
and their parents have moved to the county to buy condominiums
in the area so that their children can live at home
and train at IMG.
Because
of that interaction, weve seen an increased connection
to the community while at the same time adding new sports
to our own program, says Meekma.
Early
on, Meekma says, IMG Academies (www.imgworld.com) was
challenged in its quest to market its program to an
international audience many of whom had never heard
of Manatee. People have commented to us over the
years that this must be a pretty hard place for people
to recognize or travel to, says Meekma, but
weve found that once they get here, the climate
and surroundings are so great unlike being located
in the middle of downtown Los Angeles or New York
that getting them to come back is a cinch.
|
Joining
these
expanding or relocating
companies
during the last year
were also Madison
Avenue, a furniture
and accessories
manufacturer that
just built a new
35,000-square-foot
facility, and Ebeling
Associates, a company that implements business
information systems for small and mid-sized
companies.
Lakewood
Ranch, which spans Manatee
and Sarasota, has welcomed some newcomers
to its fold, including PTC Banking
Systems, Manatee Memorial Hospital,
Manatee Technical Institute and Homes by
Towne.
Soon to
join them are MEA Group Inc., a company that specializes in
airport planning and the design of aviation facilities, and
Neal Custom Homes (www.nealcustomhomes. com). The Bradenton-based
homebuilder is relocating its headquarters in order to be
closer to the greatest concentration of new projects.Our
new headquarters will provide us with a convenient front-row
seat for a majority of our projects, says Pat Neal,
the firms president.
This homebuilder
is one of many who
have been part of the explosive growth of
rooftops at Lakewood Ranch. The master-planned
community exceeded all sales
records in its seven-year history during the
second quarter of 2002, tallying 212 new
home sales, according to Schroeder-Manatee
Ranch Inc., developer of Lakewood Ranch.
We
are opening new neighborhoods as quickly as we can,
says Polly Webb, the
firms vice president of marketing. The family-
oriented community is what first attracted
new home buyers to Lakewood Ranch and
its great to be able to continue providing this
lifestyle to the growing population in east
Manatee.
The success
of Lakewood Ranch has
inspired developers to convert 142 acres west
of I-75 into a residential and commercial
development. University Groves will add 92
single-family homes, 100 condominiums and
400 apartments to the corridor. Commercial
development calls for 137,200 square feet of
retail and more than 100,000 square feet of
office space.
Its
a short jaunt from this part of the I-75
corridor to Ellenton, where Prime Outlets
houses 120 stores. The 482,000-square-foot
outlet mall opened in 1991 with 55 stores and
has grown in the past decade to become one
of the top 20 outlet centers in the nation,
according to Clearwater-based Value Retail
News magazine. The mall has attracted traffic
and that has led to further commercial development
at that interchange on I-75. The immediate area now has four
major hotels, a
Leverocks and several other restaurants and a
new strip mall.
Developers
of the Riviera Dunes community
in Palmetto are considering using 14 acres
for an urban entertainment center adjacent to
its marina on the Manatee River. First
Dartmouth Homes is adding luxury single-family
homes and villas to the waterfront
community.
Downtown
Revival
Riverfront Partners is developing 256 multifamily units in
downtown Bradenton. And city officials at Bradenton and Palmetto
have partnered to create the Manatee Riverwalk along the shared
waterfront of Bradentons and Palmettos downtowns.
It represents approximately $500,000 of projects in 2002 and
encompasses an area of 27 by 30 blocks focused around the
Manatee River. A central theme of the Riverwalk on both sides
of the river is to provide a recreational venue promoting
commerce and community continuity by highlighting historical
and cultural assets of the cities of Bradenton and Palmetto
in a united way.
Undaunted
Consolidation
Ron Velat cant always find the parts he
needs, or the number of reliable hourly
workers that hed like to have, but that hasnt
stopped him from consolidating all of
Williams Controls Florida operations in
Manatee and Sarasota counties. Based in
Portland, Ore., the company specializes in
electronic drive-by-wire systems for heavy-duty
trucks. After closing its electronics division
in Deerfield Beach last year, 80-employee Williams Controls
made an $80,000
investment in a 7,000-square-foot clean
room in its Manatee facility.
Velat,
vice president of Florida operations
for the company that manufactures
electronic throttle controls for GM and
Ford, says he was attracted to Manatees
high number of automotive technicians
and variety of marine and machine shop
businesses both of which serve as
vendors for the company. The boat
building business is a good supplier for
injection molding, and the machine shops are great for plating,
says Velat.
When it
comes to finding quality, direct
labor, however, Velat is sometimes out of
luck. While he has no problem locating
experienced technicians for the company,
hes often forced to look outside the state for
hourly workers. He solves the problem by
placing want ads in Detroit papers in January
and February, knowing that a few souls
looking for warmer climes will respond.
Thanks to the economy, finding good workers
is easier than it was a few years ago,
says Velat, but sometimes its still difficult
to
find hourly workers who are reliable.
Because
Williams Controls works with
many metal parts that tend to be heavy and
cumbersome, Velat prefers to source materials
as close to home as possible. However,
certain component parts just arent produced
in Southwest Florida, says Velat, such as
heavy metal products used for stamping. I
have to go to the Northwest or Midwest to
find them, he adds, which often equates to
travel and high shipping costs.
Growing,Growing
.
When Mike Carter moved to Manatee 31
years ago, he remembers a single blinking
traffic light on a slender two-lane U.S. 301 in
the northern part of the county. That has
since been replaced by a four-lane highway,
an outlet mall and multiple shopping centers.
Thats just one example of the significant
growth that has been around here over the
last three decades, says Carter, president of
Mike Carter Construction Inc. in Bradenton.
His firm recently completed a new 10,000-
square-foot United Bank and is currently
working on a 325-foot marina and 6,000-
square-foot restaurant-bar at Riviera Dunes
in Palmetto.
Acknowledging
that the countys industrial
sector has grown substantially on the light
manufacturing and distribution side, Carter
says the regions growth right now is largely
driven by residential developments and an
influx of new residents into the area.
Growth is just phenomenal, says Carter,
whose company doesnt develop single family
residential, but does build the offices,
banks and schools that are directly affected by residential
growth.
Carter
applauds the countys efforts at creating
transportation networks and connecting
the region to Interstate roadways. He
says the next few years could find Manatee
striving to achieve balance by keeping its
arms around the rapid growth mainly
through increased regulatory and approval
processes while at the same time trying
not to stifle it.
To get
there, he says maintaining quality,
compatible development on the countys
eastern boundary should be at the top of the
priority list. Were experiencing significant
successes today and need to make certain that we continue
a program of
successful development that
meets the goals of our community,
says Carter, both from an
economic standpoint and from a
quality-of-life standpoint.
Meeting
Challenges
Going forward, Engel sees a
tightening economy as the primary
challenge for the county, particularly
when it comes to state
and local incentives for new and
expanding firms. Whether companies
are already in place, relocating
or new, she says, all need to
be able to compete globally. Its
important for us to have tools in
place to help them be more competitive
when it comes to offsetting
some of their initial costs,
says Engel. Thats a perpetual challenge for the
entire state.
With an eye on high technology
firms, professional service companies
and companies that export products,
Engel
expects more quality than quantity
in the jobs that come to the area
this year. We expect job growth, she
says, perhaps not in terms of a high
numbers of jobs, but definitely a
healthy dose of higher-paying jobs.
Those jobs could come from the
technology-oriented and knowledge-based
firms that are already scouting
around the county for potential sites.
Because those companies require higher-
skilled labor, they also tend to be
more productive and in need of less
human capital to operate. They have fewer employees,
but are paying
more, Engel says. In fact, three firms
that weve worked with during the first
quarter of this year all had close to an
average wage of around $60,000.
And if
activity during January and
February is any indication, Manatees
economic engine may rev up in 2003 as
the national economy slowly emerges
from recession. Things already look
much better than they did last year,
says Engel. Were getting a lot more
activity than we did in 2002, in terms of
companies looking at new buildings
and working through our Rapid
Response team.
Rooftop
Surge
The number of single-family housing permits issued by the
Manatee County Building Department has steadily increased
over the last 12 years. The department in 1991 issued 460
permits. By 2001, it issued 2,766 permits, according to information
provided by the Home Builders Association of Manatee County.
During
first quarter of the 2003 fiscal year, the department has
already issued 1,076 permits, 7 percent more than first quarter
2002. Most of the building is concentrated east of or adjacent
to I-75, and stretching from Ellenton south to University
Parkway at Lakewood Ranch. With the countys population
expected to increase by 12 percent from 2002 to 2007, and
the projected number of households with incomes of $100,000
or more increasing by 85 percent during that same period,
the HBAM says there will be plenty of buyers both residents
and newcomers for new single-family homes.
|