Pinellas County EDC
Space Coast EDC

Hardin Hotels
by Gary Shepherd


This "gentleman 's" construction company has built some of the Bay area 's largest, most luxurious hotels.
Page McKee, Hardin's highest-ranking executive in Florida, spends a lot of time making sure the Hardin stamp of quality is over the high profile hotels his company builds.

WHEN THE BAY AREA'S LARGEST HOTEL, the 717-room Marriott Waterside, opened in downtown Tampa in February 2000, Page McKee was an eagle-eyed observer. McKee is regional vice president and general manager for privately held Hardin Construction Co. LLC ­ the company that built many of the Bay area's largest and most prestigious hotels, including the Marriott Waterside and the Ritz-Carlton in Sarasota. It also is responsible for the two Hyatt Regency hotels in the Westshore and downtown districts of Tampa.

McKee and his Atlanta-based company ­ which also does much commercial, retail and government construction work ­ had a lot riding on the new Marriott's success. So did other businesses and government leaders. The one common criticism Tampa has faced for many years is that it lacked enough high-quality hotel rooms within reach of the downtown district to be a strong candidate for any really big conventions. So, the 27-story Waterside was designed as the primary hotel for the Tampa Convention Center. It was to be immediately luxurious and have the rooms and meeting space to compare with similar hotels in other big convention cities. The $110 million hotel is a key to drawing large-scale meetings and, to a lesser degree, tourists, to spark growth in downtown Tampa.

So, on that cool February morning in 2000, McKee watched carefully from his perch three levels above the bustling, open-air lobby at the Waterside. Indeed, things could have gone wrong. And, things did go awry: Earlier, the Marriott booked the rooms for February rather than the planned opening date in March. That goof forced Hardin into weekend work, 2 a.m. concrete pours and other extraordinary efforts, McKee says. But opening day went just fine, and Waterside has succeeded ever since. It hosted the National Football League during the 2001 Super Bowl in Tampa, less than a year after opening, for instance. And, it stands in its glory, a good-looking hotel built as near the water as you can get without falling in ­ a testimony to downtown Tampa's future growth.

"The Marriott Waterside has helped to jump-start the convention center," says McKee. "And the hotel presents a splendid image for Tampa and the region. All these folks are from Kansas City or Chicago or somewhere. And all of them talk about coming back here."

Hardin understands the bigger picture, says Stuart Rogel, chief executive of the seven-county Tampa Bay Partnership economic development group. "The Marriott Waterside has been critical to the convention center and to downtown Tampa's revitalization."

Mary Scott, the hotel's general manager, calls the building "magnificent" and gives good marks to Hardin. "Their attention to detail was very good," she says. "As an example, Hardin's people and I spent a great deal of time looking at the palm trees in the lobby to see which way they would bend to look best." The preserved trees, which are topped by silk fronds, are a signature hotel feature.

Owned by Host Marriott Corp. and developed by Trammell Crow Co., the 637,000-square-foot hotel has ballrooms, swimming pools, a 5,000-square-foot spa, retail shops and three restaurants.

During the 23-month project, Hardin succeeded in "dealing with challenging and shifting issues on a daily basis," says Robert Abberger, managing director of Trammell Crow's Florida development services. "There was no room for delivery delay."

At The Ritz
In Sarasota, Hardin built the 18-story, $130 million Ritz-Carlton Hotel and Residences. "I think the Ritz-Carlton Sarasota was the only hotel delivered on time and on budget in the last two years," says Simon Cooper, president and CEO of Ritz-Carlton Hotel Co.

On the same site where circus owner John Ringling hoped to build a Ritz-Carl-ton 75 years earlier (the Great Depression ended Ringling's dream), the project rippled through the Sarasota economy during construction. Some 25 subcontractors and about 700 employees built the 266-room hotel in 2000-2001. The Ritz, one of only about 40 such hotels, was a complex project, including luxury condos priced at up to $5 million that sold out after only a few weeks on the market. With 18,000 square feet of meeting space, the Ritz will also draw highend confabs and corporate retreats to South Tampa Bay.

Besides high-profile hotels, Hardin has built some of the best-known commercial and retail projects in the Bay area, and also does a lot of work for government entities including the Hillsborough County School System.

Staying Competitive
Why is Hardin so successful? McKee terms Hardin "a gentleman's construction company. By that, I mean that our ethics, our integrity, our dedication to customer satisfaction are each important elements." Another key is that Hardin long ago escaped the bid-win-and-build regimen that was standard among contractors for decades.

Hardin, says McKee, began incorporating a team approach of getting the owner, architects, Hardin and other key shareholders together early in the process. That way, he says, "we eliminate big surprises at the end of the day." By working early on budgeting, materials selection and every aspect of the project, costs are kept down and the process works more smoothly. For instance, an initially more expensive component may be more cost effective in the long run for the building owner.

McKee 's Leadership McKee has been with Hardin for two decades. At age 20, he was youngest-ever graduate of Auburn University's Building Sciences program.

McKee made money in college by raising bulldogs, including one he sold to Mississippi State University as MSU's mascot. He joined Hardin in Atlanta in 1983 and was promoted to Tampa in 1996: "It took longer to fight Atlanta's traffic as I was leaving than it did to in love with Tampa." McKee, 47 divorced, lives in South Tampa.

As for the future, McKee is realistic, and optimistic, too. "The office space pipeline is slow right now," he says, to the slowed economy and an abundance of existing space. But Hardin refocused on public projects and health care projects, both of which offer steady opportunity in Florida.

Besides, he says, there should always be corporate build-to-suit projects such as the Nielsen Media work. And hotel business will certainly bloom again, says McKee. "I think we could another 1,000 rooms in Tampa." And you can bet Hardin will be a candidate to build a fair share of those.

 

Copyright ©  Maddux Report L.C. 2002